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Why do people invest? - LNK TV news channel


Profitus did market research to find out what a typical investor looks like and the reasoning behind his investment. The key reason to invest was unexpected.

'The research was very surprising because I was sure that inflation will be the main reason for investing. However, 44% of the respondents said that the main reason is uncertainty for the future and retirement' - notices Profitus founder Viktorija Cijunskyte.

Personal development is becoming more popular, people start realising that only they are responsible for their own well-being and no one else will take care of it. People start thinking about where from they will have money when they will retire.

The second reason to invest - is to make money work. Residents have saved record amounts of money during the pandemic. Since the beginning of the pandemic, the number in funds grew by 1-2 milliard euros up to 30 milliards, therefore, people are looking for different ways to make their money work for them.

Antroji priežastis investuoti - lėšų įdarbinimas. Gyventojai jų prikaupė rekordiškai daug per pandemiją. Nuo pandemijos pradžios skaičius indėliuose išaugo 1-2 milijardais eurų iki 30 miliijardų todėl natūralu, kad žmonės ieško, kaip įdarbinti pinigus. 


The whole discussion can be seen on the recording of the LNK TV channel.

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